Research Paper - Brand & Business Consulting Case.
- Developing a US market Entry Strategy
- Creating a White Space for Brand Positioning
- A very competitive market to enter.
- Limited understanding of US Businesses, Small and Large Scale Industries.
- New to the market and hence the difficulty to support pull business strategy.
- Competitive Research in order to determine the white-space of the brand and a unique offering.
- White-space and strengths the company can leverage upon recommended.
- Gaps that can be filled by the company was researched and acted upon.
- Profile of US market demand to determine consumer, channel and economic requirements.
- Action plan for media and other distribution channels implemented.
- Internal and External Brand training delivered.
- Successful launch and entry into the US market.
- We were able to close 10 huge accounts on a package model, which was the only company to offer such a model in this space (first-mover advantage).
- Detailed Marketing and Digital Marketing plan helped the company be profitable in the first 6 months.