Challenges 

• A very competitive market to enter. 
• Limited understanding of US Businesses, Small and Large Scale Industries. 
• New to the market and hence the difficulty to support pull business strategy. 

Action

• Competitive Research in order to determine the white-space of the brand and a unique offering. 
• White-space and strengths the company can leverage upon recommended. 
• Gaps that can be filled by the company was researched and acted upon. 
• Profile of US market demand to determine consumer, channel and economic requirements.
• Action plan for media and other distribution channels implemented. 
• Internal and External Brand training delivered. 

Result 

• Successful launch and entry into the US market. 
• We were able to close 10 huge accounts on a package model, which was the only company to offer such a model in this space (first-mover advantage). 
• Detailed Marketing and Digital Marketing plan helped the company be profitable in the first 6 months.