Barter System - Branding, Marketing Strategy, Digital Marketing and Business Consulting Case.
- Researching on the client’s idea about its chances in the market
- Creating a functional website with unique features that allow bartering online
- Creating a business model and understanding market behaviour
- Creating and Executing a Marketing and Digital Marketing Strategy
- Creation of an online barter system with security
- The completely new idea of a barter system to be tested for scaling opportunities
- Creating a marketing strategy for users to understand the importance of the barter economy
- Created a secured website to exchange good worldwide through an online platform, reducing customer risk and frauds.
- Created a minimal viable product to test the market locally and understand the user persona to validate the idea and save costs.
- Created a Marketing Strategy to pull audiences.
- Created a marketing strategy where the company leveraged on the first-mover advantage.
- In the first month after launch, the website had 100,000 users
- In the first month, there were 500 successful exchanges taken place through the platform
- Proper planning and direction setting helped the company to understand the idea much better and the iterations to be done in order for it to become successful.
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